We have all seen them and they are not the only kind of junkie that we see. For the purpose of this article we will be focusing on the most dangerous internet junkies of all… the MLM junkie. Their drug of choice is work from home programs. They target marginal programs that offer easy money with absolutely no effort on their part. Or so they think.
MLM junkies are like frogs hopping from lily pad to lily pad in search of insects. They don’t exert and substantial effort but they spend their days basking in the sun trying to catch an easy meal. They are addicted to the aspects of flashy new programs and the rush the get from recruiting others interested in duplicating the same “feed the greed” attitudes.
That seems to be the general theme of internet marketing or at least that had been my experience until I met people like Butch Hamilton and Corie Wallace. Butch is a well known SEO-Master who speaks rather slow and deliberate but what he says is riveting and you can take what he says to the bank. Butch is not a pitchman, in fact he never pitches a deal. Butch gives you information, relevant and insightful so that you can make an informed decision. Corie Wallace… well Corie is from the east coast, Boston actually and she talks a bit faster than Butch but I guess that is the difference between east coast and Texas speak.
Anyway, Corie has spent most of her adult life in sales and marketing but she and Butch both carry a similar message and that is to ‘Over deliver and under promise’ to your customer. Meaning that you build trust and a relationship with your customer by giving them real value in your information and product and not disappointing them with hype and bull poop.
MLM junkies want to hype you up and Corie and Butch want to build you up by providing good information that will educate and inform you of the benefits and features of doing business with them. No brag – Just fact.
Recently I got to hear Butch speak not about SEO but about his dislike for selling programs and pitching products even though he is the marketing director for several programs you will not hear Butch pitch them. Instead he gives you relevant information by the bushel basket and then lets you digest and decide. His information is based on smart business principles and not horse hockey.
When Butch and Corie tell you it’s a good business you know it is the truth. They build their reputations on it.